Digital Partner

Why Social Media Matters?

Because Internet users are increasingly spending time on social networks, My Digital Partner can help organisations to make the most of these channels whether the aim is brand building, lead generation or a specific call to action.

Please have a look at the reasons listed below* explaining why you should certainly consider using social media communications:

Why you should care about Social Media!

  • 3 out of 4 Americans use Social Media. (Forrester, The Growth of Technology Adoption, 2008)
  • 2/3 of the global internet population visit social networks. (Nielsen, Global Faces & Networked Places, 2009)
  • Visiting social sites is now the 4th most popular activity, ahead of personal email. (Nielsen, Global Faces & Networked Places, 2009)
  • Time spent on social networks is growing at 3 times the global internet rate. (Nielsen, Global Faces & Networked Places, 2009)
  • Facebook accounts for 1 in every 7 UK page views. (Hitwise UK, September 2009)

Please also consult the My Digital Partner Blog for more in-depth information on how to optimally use Social Media.

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